What is Pay Per Click

In 1998 Overture pioneered the idea of selling contextual based advertising. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the worlds most competitive marketplaces.

Why Use Pay Per Click?

Sometime you can not afford to...or simply do not want to wait. Pay per click search engines allows you to list atop search results quickly. This will allow you to:

• Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site design.
• Quickly gather feedback on market conditions.
• Split test to a live audience and gather results in real time.

You can use Google AdWords to offer a free white paper about some topic from a one page website. If nobody is interested in downloading your white paper or you can not seem to get enough clickthroughs then odds are:

• the market is not yet ready for your product
• or you are marketing it from the wrong angle
• or you are marketing it to the wrong people

Who Should I Trust in Pay Per Click?

There are a few major players in the pay per click arena. Overture (as of writing this) currently has network partnerships that span Yahoo!, MSN, InfoSpace, AltaVista, AllTheWeb and many other partners. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, and many others sites...even a few of my own.

DIVA Consultant has vast knowledge of how to use PPC and will provide the best service possible.  Please give us a call and we will do a market test for your business at no charge.  Call Saundra the HeadDIVA 301-203-8099