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Why Web Design Must Die PDF Print E-mail
Written by Administrator   
Thursday, 10 December 2009 19:34

First, let me say what I mean by "old web design". This is "first best guess" design, where the web designer gets to submit their personal view of what will work, the client pays for it, and it's put live.

First best guess design is guaranteed to deliver poor value. Even the best designers can only guess at what's going to work, and that guess is not guaranteed to outperform any other guess. Even if a designer presents a few different alternatives, there's no guarantee the one the client selects will be the best of the group.

 
Last Updated on Sunday, 27 December 2009 00:26